I'm sure by now every person and their pet rocks have heard that
Sephora is on its way to Australia. YES GET EXCITED! I have a Sephora savings
account in my bank now just waiting for the day it opens... But moving on with
that, here are some reasons why you should be more excited. Because trust me,
even if you've read these reasons a thousand times, you're still so excited
you're going to want to burst with happiness.
1. New brands
We all know that with the introduction of Sephora brings so much
loved brands that are just impossible to get here. Marc Jacobs Beauty, Kat Von
D, Tarte, Make Up Forever, Sephora’s own brand and many, many more. They’re
all coming. Which means for the first time ever, we can get these products here
in Australia. And that’s a beautiful thing! Also Sephora has the best sort of
sample boxes and little rollerballs perfumes, which we don’t have now. And
unlike staff at a makeup counter, they’re not trying to promote one brand so
they’ll be able to really give you the best option for your needs.
2. Competitive prices
Outside of Mecca, Myer and David Jones have a huge share of the
market in high end makeup. There are basically no other stores that stock it. Therefore they hold about 60% of the country's premium makeup market, worth more than $1.8 billion. With the introduction of Sephora, at US prices, finally the outrageous pricing
for makeup will end. Have you noticed that stores like Mecca are dropping their
prices to match international standards? It’s all in preparation for the
opening of Sephora. What was stopping them from doing this before?
3. One stop shop for happiness
With a beautiful two storey building for all your beauty shopping
needs, there’s no need for you to go anywhere else. Things from nails,
lipstick, hair, fragrance and skincare. You can get it all in the one glorious
shop.
Slowly but surely, my Sephora savings fund is growing, and I’m
sure yours is too. For any more information, check out the websites below. All
my information has come from those sites and all the images are from the
Sephora Australia Facebook page which I will also link. I hope you’re as
excited as I am!
One bad thing though, THEY'RE NOT STOCKING URBAN DECAY. Looks like I still need to head to BeautyBay to get my UD fix.
One bad thing though, THEY'RE NOT STOCKING URBAN DECAY. Looks like I still need to head to BeautyBay to get my UD fix.
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